"MasterCard" launches "priceless cities" in Arab countries
Announced " MasterCard " today announced the official launch of the campaign " Priceless rabia " Priceless Arabia , which comes as an extension of the global program known as " priceless cities ," which provides an opportunity for MasterCard cardholders to enjoy the performances and unique experiences in many areas of interest.
In line with the company's desire to expand in the region and celebrate , the "MasterCard " to enter the campaign for the first time to the Middle East and North Africa , a new addition to global destinations that strategy launched for the first time in 2011.
Whether it is to recognize the history of Petra in Jordan , or tracing the footsteps of the pharaohs in Egypt , or exploring the wonders of nature in Amman, or enjoy the best experiences offered by Dubai, will allow the campaign " Priceless rabia " MasterCard cardholders experiences unmatched in one of the areas most versatile and exciting.
The focus of this campaign offers on a wide variety of areas , including travel and tourism , sports and frequenting restaurants , shopping and entertainment . The cardholders will be able to take advantage of exclusive offers and unique experiences in each of the United Arab Emirates , Saudi Arabia , Qatar, Egypt , Jordan, Oman , Lebanon, Morocco , Kuwait and Bahrain .
Said Raghu Malhotra , head of the Middle East and North Africa in the MasterCard : "Thanks to that enjoyed by the Middle East from the balance of cultural track and tourism is booming, become ideal market for the launch of the latest version of our " Cities priceless " , which mainly focuses on the importance of testing unique , which is difficult to forget about it , rather than focusing on material things . "
He added: " shared by residents of the region are many commonalities such as language, common culture , and customs of the travel and tourism between the Arab countries , which inspired us to think of the development of the first campaign covering the entire region , rather than focusing on the city of their requirement , where the MasterCard enter" Priceless rabia " to the Arab region as an extension of a natural for the global program "Cities are invaluable ," which has already launched in many other markets . Given that this region will continue to be a strategic MasterCard , we will continue to develop this campaign and we will work to provide more unique opportunities , both for residents of countries in the region Arab or visitors . "
For his part, said Islam Darwish, head of marketing for the Middle East and Africa at MasterCard : We are very pleased to present a program "Cities priceless" MasterCard cardholders in the Arab region , it has been loyal and active participation as the main incentive behind the initiative this , and indicates this program on our continuing efforts to adapt to the requirements of local consumers , and clearly reflects our strong support for one of the most important areas for us. Therefore we intend to continue to work closely with our local partners to enhance the reputation of the region as an international destination through the creation of unique experiences , both for locals and visitors , we have been and we still believe that the live experience is in itself a more important and enjoyable than material things. Has become holders of our cards are today able to take the invaluable experiences in the Arab country . "
The program " Priceless f Arabia " is part of the global program " invaluable cities ," which has Mastercard releasing it in New York in July 2011. The program will be expanded later to includes utmost Africa area in the end, access to linking experiments "priceless " with each other across different parts of the world .
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